Social network has became a part of people's life. The four major social networking sites in the U.S. are Facebook, Myspace, Twitter and LinkedIn. Their users' age distribution quite different and have their own characteristics. Compared with MySpace, Facebook, LinkedIn, Twitter users balanced age distribution. Between MySpace, Facebook and Linkedln, Facebook and LinkedIn users' age distributions are similar which more than 75% of users are between 23-65 years old. There is 70% users of Myspace concentrated between 18-35 years old. The SNS user age distribution are decided by main services provided by the website and the demand of the users.
MySpace provides users a stage to show the personality. The users are more interested in entertainment, humor, comedies, and video games. Variety of popular fashion elements abounded. It is favored by many musicians and actors. They can communicate with their fans so that it attracts a large number of young people to use it. Facebook and LinkedIn as the largest social network have most similar at the authenticity of the user information. They put the virtual social network back to reality. The difference is that Facebook provides more entertainment purposes to users with their real friends, and LinkedIn provide efficient, safety and business valuable social services. It is more favored by business people. Therefore, although the users' age distribution of Facebook and LinkedIn is similar, LinkedIn users are more mature. Twitter is the originator of the microblogging community, which provides users with short, frequent, fast service, the nature of its services has not much difference in the needs of users in different ages. Twitter users are particularly interested in news, food, sports, politics, personal finance, as well as religious. They also like pop culture, music, movies, TV, and reading. Their buying habits reflect their interest. Twitter users prefer to buy books, movies, shoes, and cosmetics.
MySpace provides users a stage to show the personality. The users are more interested in entertainment, humor, comedies, and video games. Variety of popular fashion elements abounded. It is favored by many musicians and actors. They can communicate with their fans so that it attracts a large number of young people to use it. Facebook and LinkedIn as the largest social network have most similar at the authenticity of the user information. They put the virtual social network back to reality. The difference is that Facebook provides more entertainment purposes to users with their real friends, and LinkedIn provide efficient, safety and business valuable social services. It is more favored by business people. Therefore, although the users' age distribution of Facebook and LinkedIn is similar, LinkedIn users are more mature. Twitter is the originator of the microblogging community, which provides users with short, frequent, fast service, the nature of its services has not much difference in the needs of users in different ages. Twitter users are particularly interested in news, food, sports, politics, personal finance, as well as religious. They also like pop culture, music, movies, TV, and reading. Their buying habits reflect their interest. Twitter users prefer to buy books, movies, shoes, and cosmetics.
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